Building
Shipping products, MVPs, and systems that work.
I Used Spotlistr Every Week. Then Playlist Creation Started Costing Credits.
Spotlistr moved playlist creation behind a prepaid credit system. Here's the workflow that broke for me, the math on why a day-long rebuild made sense, and Track Down — the free, client-side alternative that came out of it.
The Portfolio: Every Project Shipped in the Last Six Months, Graded Honestly
A running index of everything actually built here — four real businesses, three live tools, three internal-only builds, one confirmed dead, one uncertain status. No cherry-picking, updated as the status changes.
Merle: A Guitar Pedal Site, Written First, Branded Second
The bet behind mmmerle.com — that content in a niche this specific only works if it exists before the branding does, and a one-day rebrand to prove it.
Track Down: A Playlist Tool With No Backend to Maintain
A bet that a genuinely useful Spotify tool could run with almost no server at all — trackdown.yyyokel.com converts playlists from anywhere with zero database and near-zero infrastructure to babysit.
US Debt Wire: Turning a Public Government Dataset Into a Real Tool
The bet behind usdebtwire.com — that CFPB complaint data, freely public but nowhere usable, could become a real lookup tool in days, not months.
Shortformer: Generating Genuinely Different Video Candidates, Not One Script Reworded
A short-form video pipeline built to test angles, not just automate captions — the architecture, the hallucination bug that mattered most, and how it ended up feeding another property in this portfolio.
The Weekly Production System That Keeps a Multi-Channel Content Strategy Alive
Most multi-channel distribution plans fail from a missed batch-production day, not platform enforcement. A day-by-day weekly cadence covering batch recording, daily relationship-channel engagement, and a Friday AI-citation tracking pass that ties the whole system together.
Verto: The Biggest Bet in the Portfolio, and Its Biggest Open Risk
verto.fun is the largest, most ambitious content-and-affiliate play we have running — 1,600 pages across seven verticals — and it comes with an honest, still-open problem worth naming.
BulkTrade Guide: Riding a Live DeFi Protocol Instead of Building From Zero
The bet behind builtonbulk.xyz — that topical authority around a live, growing Solana perps DEX is worth more than another generic crypto blog, if you launch with the full corpus already built.
FeedCutter: Betting on a Narrower Niche Than "Digital Wellness"
Most attention-management content is generic screen-time advice. FeedCutter narrows to the actual mechanics of filtering a feed, tool by tool, platform by platform — starting with Reddit.
The Facebook Content Engine: A Reaction-to-Traffic Loop, Not a Content Calendar
A self-hosted, AI-driven Facebook posting engine built to turn comments into traffic — the architecture, the scheduling-race bugs that actually happened, and the marketing logic behind it.
Gator Roll: Launch Intelligence for Fresh Solana Tokens, Built as an Internal Tool First
A Solana token-launch intelligence system that groups tokens by deployer and scores repeat operators — shipped as operator tooling on our own domain family, not a branded consumer product.
Viral Story Engine: A Daily Pipeline That Writes, Publishes, and Schedules Serialized Fiction
One cron run generates first-person fiction, publishes it to moltogrosso.com, and schedules a multi-comment Facebook cascade — the architecture behind treating story content as a distribution system, not just writing.
HittinCorners: 869 Commits, a Full Stack Migration, and Then the Domain Just Stopped
A DeFi directory that ran for over five months, got rebuilt from scratch onto a different stack mid-flight, and is now offline — the honest arc of the biggest bet in this portfolio.
CollectorHQ: The One That Turned Into an Actual Business
Most of these bets stay experiments. CollectorHQ — a Canadian debt-relief education platform — is the one that's been worked continuously for months and has real users hitting real edge cases.