now

updated

This is a now page, inspired by Derek Sivers. It's what I'm focused on at this point in my life.

What I'm working on

  • Building and scaling the DeFi directory, going after the referral programs that platforms have
  • Writing about growth mechanics and product engineering
  • Experimenting with AI-assisted development workflows
  • Prototyping small viral experiments and tracking what spreads
  • Testing grey hat SEO tactics and parasite SEO setups

What I'm learning

  • Deeper dives into Rust and systems programming
  • DevOps and platform engineering practices (the latest context switch)
  • Behavioral design patterns (currently reading Addiction by Design by Natasha Dow Schüll)
  • How algorithmic recommendation engines work at scale (just finished Attention Factory by Matthew Brennan)
  • Ad tech fundamentals: working through HubSpot Content Marketing, Google Ads, Meta Ads, and Google Analytics certifications
  • Cybersecurity: offensive security, pentesting methodologies, and exploitation techniques
  • Dark persuasion psychology and how cognitive biases drive engagement
  • LLM gaming strategies: prompt injection, SEO optimization for AI ingestion, and automated content workflows

What I'm exploring

  • Guitar pedal circuits and modifications
  • Wireless security tools and pentesting techniques
  • Playwright automation for scraping and content generation
  • Unconventional growth tactics that live in the grey area between clever and chaotic

What I'm not doing

  • Chasing perfect code over shipped products
  • Building things nobody asked for
  • Overcomplicating workflows with unnecessary tooling
  • Playing it safe with vanilla SEO when the weird stuff works better

Right now

Turning behavioral insights from Addiction by Design and Attention Factory into practical design patterns for engagement loops. Understanding how platforms monetize attention helps build better acquisition funnels.

Running experiments in grey hat SEO, LLM prompt gaming, and automated content systems. Testing how far you can push parasite SEO and AI-generated content before platforms notice.

Cycling more, tinkering with Ableton, finding weird corners of the internet worth writing about.